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Tuesday Morning • Denver International Airport
Meeting at the Airport
Everyone arrives Tuesday morning. Meet Dickens at the Big Blue Mustang in the center of the Jeppesen Terminal to head to the hotel together.
Geri8:33 AM
Cassie10:01 AM
Jim10:02 AM
Catie10:20 AM
David10:20 AM
Kirk10:31 AM
Jake11:06 AM
Cardwell | Denver, Colorado
Strategy Execution Offsite
Tuesday through Friday • Renaissance Denver Central Park Hotel
10 Attendees
Longs Peak Room — 3rd Floor
3801 Quebec St, Denver CO 80207
Go Time
Hotel & Arrival
Hotel
Renaissance Denver Central Park Hotel
3801 Quebec Street, Denver, CO 80207
3801 Quebec Street, Denver, CO 80207
Check-in / Check-out
Check-in: 4:00 PM • Check-out: 11:00 AM
Billing
No credit card needed at check-in. All room charges and meals are routed to Dickens' master account. Give your room number at Skyhawk Restaurant, Skyhawk Cafe, and the Lobby Market — no card required.
Hotel Contact On-Site
Dylan Herrmann — Executive Meeting Manager
Cell: 720-503-6157 • dylan.herrmann@hhmhotels.com
Cell: 720-503-6157 • dylan.herrmann@hhmhotels.com
Transportation
From Denver Airport (DIA)
Dickens will start a group text to coordinate transportation from Denver International Airport. Watch for that message. The hotel is approximately 25–30 minutes from DIA.
Morning Walk Transport
Transport departs hotel lobby each morning at 6:30 AM for the High Line Canal Trail. The walk is not optional. Return and ready for sessions by 8:00 AM. Bring comfortable walking shoes.
Dining
Skyhawk Restaurant
Breakfast 6:00–11:00 AM
Lunch 11:00 AM–4:00 PM
Dinner 4:00–10:00 PM
Use room number to charge to master account
Lunch 11:00 AM–4:00 PM
Dinner 4:00–10:00 PM
Use room number to charge to master account
Skyhawk Cafe
Open 6:00–11:00 AM daily
Handmade coffees, smoothies, grab-and-go breakfast
Opens before the morning walk — grab coffee before 6:30 AM departure
Handmade coffees, smoothies, grab-and-go breakfast
Opens before the morning walk — grab coffee before 6:30 AM departure
Lobby Market
Open 24/7
Grab-and-go snacks and beverages
Use room number
Grab-and-go snacks and beverages
Use room number
Working Lunches
Provided in the Longs Peak meeting room each full day.
Dinners are off-site — details to follow for each evening.
Dinners are off-site — details to follow for each evening.
Weather & What to Bring
What to Bring
Dress code: Casual throughout
Laptop: Required every session day
Shoes: Comfortable walking shoes for morning walks
Jacket: For evenings and early mornings
Laptop: Required every session day
Shoes: Comfortable walking shoes for morning walks
Jacket: For evenings and early mornings
Weather
Daytime highs in the high 70s. Nighttime lows in the mid 50s — bring a jacket for evenings and the morning walk. Chance of afternoon thunderstorms each day, plan accordingly.
10-Day Denver Forecast →
10-Day Denver Forecast →
Meeting Room: Longs Peak Room, Third Floor. Your hotel contact Dylan Herrmann (720-503-6157) is your on-site point of contact for anything room-related. For everything else, reach out to Kim.
| Time | Session | Lead | Type |
|---|---|---|---|
| 2:00 – 2:30 | Welcome, Intent and Team Introductions Set the tone. Purpose statement. New member orientation. Team norms agreed. | Dickens | Orientation |
| 2:30 – 4:00 | Cardwell OnePage Strategy and Scorecard Ratify the strategy. Align on KPIs. Every person can articulate where we are going. | Dickens | Strategy |
| 4:00 – 4:25 | Break | Break | |
| 4:25 – 5:15 | Our Moat — Team Activity What is our real defensible advantage? Grounded, honest discussion. Pre-read required before this session. | All | Strategy |
| 5:15 – 6:00 | Our Clients — Current Book of Business Where we are today. Active clients, program status, and revenue picture. | Dickens | Strategy |
| 6:00 – 6:15 | Day Recap Key decisions. Open items. What we carry into Day 2. | Dickens | Recap |
| 6:30 PM | Dinner — Off-site Details to follow. | Team |
Pre-read required before Day 1: Review the Moat definition section in your team workbook. Come with a point of view on what you believe makes Cardwell genuinely difficult to replicate. This is a working session, not a celebration — intellectual honesty required.
| Time | Session | Lead | Type |
|---|---|---|---|
| 6:30 AM | Cardwell Walk — High Line Canal Trail Transport from hotel lobby at 6:30 AM. Not optional. Return by 8:00 AM. | Kim | Walk |
| 8:00 – 9:00 | Breakfast & Day 1 Synthesis | Dickens | Transition |
| 9:00 – 10:30 | Our Products and Services The LEGO exercise. Know every piece so you can configure for any client. 306 Portal prototype demo. | Jake / Cassie | Product |
| 10:30 – 10:45 | Break | Break | |
| 10:45 – 12:15 | Our Cardwell GTM — Channels and Timelines Three channels. Lead product per channel. Sales season. Milestone ownership. | Dickens | GTM |
| 12:15 – 1:15 | Working Lunch | Lunch | |
| 1:15 – 2:45 | Pricing and Subscription Model Ratify pricing tiers and bundles. OnePage as the anchor. Build objection handling together. | Dickens | GTM |
| 2:45 – 4:15 | Competitive Intelligence Who we compete against. How we win. Why Cardwell talk track for every team member. | Geri / Catie | GTM |
| 4:15 – 4:30 | Break | Break | |
| 4:30 – 5:00 | Day Recap & Independent Work Time Key decisions. Capture open items. Individual reflection and notes. | Dickens | Recap |
| 6:00 PM | Dinner — Off-site Details to follow. | Team |
| Time | Session | Lead | Type |
|---|---|---|---|
| 6:30 AM | Cardwell Walk — High Line Canal Trail Transport from hotel lobby at 6:30 AM. Not optional. Return by 8:15 AM. Breakfast on your own before 9:00 AM. | Kim | Walk |
| 9:00 – 10:30 | Product Roadmap and 306 Portal Demo Phases 1 through 4. OnePage, Connections 5.5, 306 Portal live demo. Product-to-GTM dependency map. | Jake / Kirk | Product |
| 10:30 – 10:55 | Break | Break | |
| 10:55 – 12:15 | Metrics and Scorecard Deep Dive 13 to 15 metrics that actually drive the business. Assign owners. Connect individual roles to company outcomes. | Jim Cardwell | Strategy |
| 12:15 – 1:15 | Working Lunch | Lunch | |
| 1:15 – 2:00 | Individual Execution Planning — I See Myself in the Strategy 90-day plan. Personal KPIs entered live in Connections. My contribution to strategy in my own words. | Cassie / Dickens | Strategy |
| 2:00 – 2:25 | Break | Break | |
| 2:25 – 4:45 | Individual / Small Groups — Projects, Deliverables, Business Cases Quick Case format. Now / Next / Later grouping. 80/20 flag for every project. All projects entered into Connections. | All | Working Session |
| 4:45 – 5:00 | Day Recap Project register reviewed as a full team. Open items captured. | Dickens | Recap |
| 6:30 PM | Dinner & Evening Activity Details to follow. | Team |
Day 3 working session materials: Project Capture (Quick Case) templates and Now / Next / Later worksheets will be distributed as a separate handout. Come ready to identify your top 3 projects before the session begins.
| Time | Session | Lead | Type |
|---|---|---|---|
| 6:30 AM | Cardwell Walk — High Line Canal Trail Final morning walk. Transport from hotel lobby at 6:30 AM. Not optional. Breakfast on your own before 9:00 AM. | Kim | Walk |
| 9:00 – 10:00 | Our Operating Rhythms New meeting cadence. Who reports what, to whom, on what schedule. Monday format ends here. | Dickens | Operations |
| 10:00 – 10:25 | Break | Break | |
| 10:25 – 11:25 | Connections — Our Use Hands-on. Every person active in Connections before this session ends. Live scorecards. Meeting module. We run ourselves on our own platform. | Jake / Cassie | Product |
| 11:25 – 11:50 | Commitments and Accountability Top 3 deliverables for 30 days. Linear tasks created in the room. 30-day check-in date locked. | Dickens | Strategy |
| 11:50 – 12:00 | Meeting Wrap-up Go-around. One thing you are taking back. One commitment you are making. Dickens closes with the vision. | Dickens | Closing |
Before you leave: Every commitment must be entered as a Linear task before you check out. Connections scorecard live. 30-day check-in on your calendar. Strategy execution does not start Monday — it started in this room.
Denver Team — 10 Confirmed
Dickens Aubourg
President & CEO
Jim Cardwell
Founder & Senior Advisor
Jake Lamb
CTO / CPO
Cassie Niemann
Chief Client Services Officer
Geri LaChance
Growth & Relationship Development
Kim Ambrose
Director of Operations
Mary Babet
Administrative Support
On-Site Contacts
Hotel — Dylan Herrmann (Executive Meeting Manager)
Cell: 720-503-6157 • dylan.herrmann@hhmhotels.com • Text or call for anything room-related
Offsite Operations — Kim Ambrose
All logistics questions, room setup, and day-to-day needs during the offsite